Top 3 Air Purifier Sales Traps: How to Identify and Avoid Them

Top 3 Air Purifier Sales Traps: How to Identify and Avoid Them

We’ve been saying for some time now that our exposure to poor air quality exposes us to several threats. We’re not talking specifically about outdoor air, either. For many, their indoor air quality is just as poor as the outdoors, and, most of the time, this goes on without us noticing anything.

We’re also aware that the air purifier industry is increasing in demand and need. In fact, the air purifier market is projected to surpass $30 billion by 2027. It’s no surprise, considering people are becoming more aware of the dangers of air-borne contaminants.

But what are the dangers and traps you need to be aware of when setting off on your quest to peruse air purifier sales? What are some common marketing ploys that will lead you to believe you’re getting something good when, in fact, you may not be?

This is what we think you should know before buying an air purifier. And we promise it’s all the good stuff.

1. Air Cleaners, Air Purifiers, and Air Humidifiers

It’s common to see people confusing air purifiers with humidifiers and air cleaners, but they aren’t the same thing. Even retailers will get this wrong and spread the misinformation even further, without realizing the true effects of each device. Our mission is to put things into perspective so that you know what you’re buying.

This is especially important considering the Environmental Protection Agency estimates that our indoor air is actually more polluted than the air outside.

What’s the Difference? 

The differences are simple but nuanced. That being said, an air purifier is the only thing that’s able to not only clean your air but sanitize it at the same time. You may think air cleaners do the same thing, and some retailers may lead you to believe this is the case, but it’s not true.

An air cleaner removes impurities in the air by filtering it. This is true. But they don’t sanitize and purify the air.

The best air purifier is a machine that can clean and sanitize the air. They do this by removing tiny particles like pet dander, dust and mites, pollen, viruses, and bacteria from the air. A humidifier, on the other hand, does what it says on the tin. They humidify the air.

This can help allergies and people living with hay fever, but they don’t actually clean the air.

2. Room Size and Capacity

Something that most people won’t tell you is that the size of your room compared to your air purifier matters. You should pay close attention to the capacity of the device you’re looking at. The machine simply won’t be able to do a good job if you put it in a room that’s too big for its capabilities.

For example, an air purifier that can clean a 150sqft room can’t do a 200sqft room justice. You’ll either need a bigger air purifier, or multiple smaller ones throughout the room. This is especially true if you have more than one room that needs clean air.

There’s nothing wrong with investing in a few capable machines. In fact, it’s preferable to go for several smaller options than try to push a single machine to do twice its capacity.

3. Air Treatment Technology

Most of the air purifiers that you’ll see on the market work with air filters. So you’ll have to constantly change them. However, this only happens if you choose a device that doesn’t come from Airfree.

Our models are filterless air purifiers. And we’re proud of that. But what does this mean?

Basically, once you buy it, you’ll never have to change an air filter again. Our system moves contaminated air through a very efficient air intake and then elevates it to a temperature of 400ºF. This temperature can kill all biological threats, including the COVID-19 virus.

Air purifiers serve an important purpose. They reduce air contaminants that grow from everyday life. You can’t escape the creation of the contaminants, but you can do something to keep your air clean.

Getting the Most From Air Purifier Sales

Fortunately, there are plenty of things you can do to avoid falling into marketing traps and ploys. Once you’ve learned how to spot the dupes (or just the ones that won’t work well), you’ll be well on your way to a clean home with pure air.

Avoid an air purifier sale from companies that don’t have a proven track record. If you can’t find positive reviews, then ask the manufacturer for proof that their machines work. This should be a regular part of your research anyway, but an air purifier is an investment and you want to make sure you’re getting the best bang for your buck.

Finally, don’t fall into the trap of thinking air purifiers are a one-size-fits-all solution. That’s why we offer five different models, so you have the freedom in choosing an air purifier that’s going to work for you.

Work With the Experts for Pure Air

One of the best ways to improve air quality is through the use of an air purifier since they remove particles like bacteria, viruses, mold spores, and the main respiratory allergy triggers.

So, choosing a good purifier that is within your budget and delivers the best results is important, but it can be a tricky thing. This is because we are exposed to an enormous amount of models in the market, and air purifier sales are only skyrocketing because of this.

Our mission at Airfree is to help you improve your air quality with the best on-budget devices, which are proven to deliver the best results. That’s why we invite you to subscribe and receive the most up-to-date news about air purifiers and the quality of your air.

Check out our website to learn more or sign up for our newsletter!


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